Beyond pimpingre:publica 2012

We've seen it all: configure your life style with Ikea, mass customization à la Nike ID, and pimp your car and mod your case. Apparently there is a drive for individualization in a mass confection society. Imagine for a second this drive would not be constrained to the decorative. 

Imagine customization could be functional and useful, and not only about taste. Imagine producing real world solution to real world problems would be within the reach of everyday people rather than reserved to an elite of designers and manufacturers. 

If Spotify has displaced radio and Google Maps the Falkplan of times past, what could digital technology applied as personal manufacturing do to everyday mainstream products like phones, tablets, vacuum cleaners?


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